Image: A digital illustration of a laptop screen displaying an infographic with backlinks, surrounded by icons representing SEO, sharing, and engagement.

If you’ve been struggling to build backlinks, infographic link building might be exactly what you need. In this guide, I will walk you through everything you need to know—what it is, why it works, and how to do it step by step. By the end of this article, you’ll have a solid plan to create infographics that attract backlinks and boost your site’s authority.

Infographics are one of the best ways to get high-quality links because they make information easy to understand and share. People love visuals, and if you create something useful, websites will want to feature it—and link back to you. But there’s more to it than just designing a good-looking graphic. You need the right strategy to ensure your infographic is seen and shared.

Don’t worry; I’ll cover the types of infographics that work best, how to create them, and, most importantly, how to promote them so they actually generate backlinks. Plus, I’ll share the common pitfalls to avoid and the tools that can make the process easier.

If you’re ready to start building powerful backlinks with infographics, keep reading—I’ll show you exactly how to do it!

Understanding Infographic Link Building

Image: A flowchart showing how an infographic gets created, published, and then earns backlinks from different websites.

What Is Infographic Link Building?

Infographic link building is a strategy for creating and sharing infographics to earn backlinks from other websites. 

The idea is simple: make a visually appealing, informative graphic that people want to share. 

When others publish your infographic on their site, they include a link back to your website. This not only boosts your authority but also drives more traffic.

Why Use Infographics for Link Building?

Infographics are powerful because they present complex information in an easy-to-understand way. Instead of reading a long article, people can quickly absorb data from a visually appealing image. This makes infographics highly shareable and valuable for link building.

Key Benefits of Infographic Link Building

1. SEO Boost

One of the most significant advantages of infographic link building is its capability to enhance your website’s SEO. When high-authority websites link back to your infographic, search engines see these backlinks as a sign of “endorsement” of your content. 

The more quality backlinks you earn, the more legit and trustworthy your website appears to search engines like Google. This can lead to improved rankings in search results, increasing your organic traffic over time. 

Additionally, infographics often generate natural backlinks, as they are highly shareable and useful for other websites looking for visual content.

2. Increased Traffic

Infographics have the potential to bring in a steady flow of visitors from multiple sources. When other sites embed your infographic and credit you with a backlink, their audience gets exposed to your content. If your infographic is engaging and valuable, many of these viewers will click the link to visit your site. 

Additionally, infographics perform well on image-based search engines like Google Images, further increasing the chances of attracting new visitors. The more exposure your infographic gets, the more opportunities you have to convert visitors into subscribers, customers, or engaged readers.

3. Brand Authority

A well-researched and well-designed infographic establishes your brand as an authority in your industry. When people see your name attached to a high-quality infographic, they associate your brand with expertise and credibility. This is especially true if your infographic presents unique insights, original research, or well-organized data. 

The more often your infographics get shared on authoritative sites, the stronger your reputation becomes within your niche. Over time, this increased brand recognition can lead to greater trust and customer loyalty.

4. Social Media Shares

Infographics are among the most referenced and shared types of content on social media. Platforms like Pinterest, Twitter, LinkedIn, and Facebook thrive on visual content, and an engaging infographic can go viral much more easily than a plain-text post. Infographics also work well on Instagram, where visual storytelling is key. 

Since social media users prefer easy-to-digest content, infographics are an excellent way to engage your audience, spark intriguing conversations, and encourage the readers or users to share your content. More shares mean more visibility, helping you reach a broader audience beyond your website’s regular traffic.

5. Evergreen Content

Unlike blog posts that may become outdated over time, a well-designed infographic can remain relevant for years. As long as the data remains accurate, your infographic can continue attracting backlinks and traffic long after it has been published. This makes infographics a long-term asset for your content marketing strategy. 

Even if you update your infographic later with fresh data, the core design and messaging can remain the same, allowing you to repurpose and extend its lifespan without starting from scratch.

6. Engagement & Retention

People process visuals much faster than text, which makes infographics an excellent tool for improving engagement. Studies show that the human brain processes images 60,000 times faster than text, and 90% of information transmitted to the brain is visual. This means that an audience is far more likely to understand and retain the information when it is presented in a visual format. 

Using well-structured and visually appealing infographics lets you capture attention quickly and keep visitors on your page longer. The more time people spend engaging with your content, the better your chances of encouraging them to take action, whether that means subscribing to your newsletter, sharing your infographic, or exploring more of your content.

Types of Infographics

Not all infographics are the same. Some work better depending on the content and audience. 

Here are eight types you can use:

Infographic Type	Description
Statistical Infographics	Uses charts, graphs, and numbers to display research or survey results. These are excellent for data-driven industries.
Informational Infographics	Explain a concept in a clear and structured format. Often used for educational purposes.
Timeline Infographics	Shows the history or development of something over time, such as company milestones or historical events.
Process Infographics	Breaks down steps in a process, making it easier to follow. Great for tutorials and how-to guides.
Geographic Infographics	Uses maps and data to show location-based insights, often used in demographic studies.
Comparison Infographics	Compares two or more things side by side, highlighting differences and similarities. Ideal for product comparisons.
Hierarchical Infographics	Organizes information from most to least important, helping readers understand relationships between data points.
List Infographics	Presents key points in a structured list format, making information easier to scan and digest.

Each format serves a specific purpose, so choose the one that fits your message best.

Designing Compelling Infographics

Image: A designer working on an infographic, with elements like color palettes, icons, and typography displayed on the screen.

Creating an infographic isn’t just about throwing data into a design. It needs to be well-researched, visually appealing, and easy to understand. 

Here’s how to do it right:

Step 1: Research and Select Relevant Data

Before you start designing, you need solid data. 

Here’s what to keep in mind:

• Use credible sources – Get information from government websites, peer-reviewed research, industry reports, and surveys. Your infographic is only as good as the data behind it.
• Keep statistics up to date – Using old or inaccurate data can hurt your credibility. Always check the publication date and find the most recent information available.
• Focus on a single topic – A common mistake is trying to fit too much into one infographic. Choose a specific subject and stick to it.
• Consider your audience – Who will be viewing this infographic? Are they beginners or experts in your industry? Adjust your level of detail accordingly.
• Ensure your data tells a story – The best infographics have a clear beginning, middle, and end. Structure your information in a way that keeps the viewer engaged.

Step 2: Apply Effective Design Principles

A well-structured infographic needs a thoughtful design. 

Here’s how to make it visually appealing and effective:

Design Elements	Description	Tips
Color Schemes	Pick 3-5 colors that work well together.	Avoid using too many clashing bright colors, as they can be distracting to look at.
Typography	Stick to 2-3 complementary fonts.	A mix of bold headings and readable body text works best.
Layout	Make sure your design is structured.	Use whitespace effectively so your infographic doesn’t feel cluttered.
Icons & Illustrations	Graphics should enhance understanding, not distract from it.	Use simple icons to represent key ideas.
Hierarchy & Emphasis	The most critical information should be the most visible.	Use larger fonts, bold colors, or distinct sections to highlight key points.
Consistency	Stick to a uniform style.	A messy infographic with different font styles and colors can look unprofessional.

Step 3: Ensure Clarity and Readability

Your infographic should be easy to read and understand. 

Here’s how:

• Keep text concise: Use short sentences and bullet points.
• Make key data stand out: Highlight numbers or important stats with bold or large fonts.
• Use high-quality images: Low-resolution graphics make your infographic look unprofessional.
• Test for mobile readability: Many people will view your infographic on their phones. Make sure the text isn’t too small to read.
• Avoid clutter: Too much information and design details can be overwhelming. Stick to the essentials to transmit clearer and message-centered output.

A well-executed infographic has a high potential to earn valuable backlinks. Professional agencies like TheBlueprints focus on proven strategies to maximize these opportunities.

Integrating Infographics into Content Marketing

Infographics are a great way to make content more engaging, understandable, and shareable. They help break down complex topics into simpler, bite-sized, visually appealing pieces of information. If you want to enhance your SEO content marketing strategy, using infographics can be a game changer. 

Let’s go over a few key ways to integrate them effectively.

Embedding Infographics in Blog Posts and Articles

One of the easiest ways to use infographics is by adding them directly to your blog posts and articles. A well-placed infographic can make a long article more digestible and keep readers engaged.

Why Embed Infographics?

• Simplifies complex topics: Instead of long explanations, an infographic presents the information clearly and visually.
• Enhances readability: Readers can scan the infographic and understand the main points quickly.
• Keeps readers on your page longer: A well-designed infographic can hold attention better than plain text.

Here’s how to do it:

1. Choose the right place in your article: Find a section where an infographic can replace a block of text or clarify a complicated idea.
2. Make sure it aligns with the content: The infographic should support or expand on what’s already being discussed.
3. Optimize for mobile: Infographics should be easy to read on smaller screens. If it’s too detailed, break it into smaller graphics.
4. Use alt text and captions: These help with SEO and ensure people understand the image’s context.

Sharing on Social Media Platforms

Infographics are highly shareable, making them perfect for social media. Platforms like Pinterest, Instagram, LinkedIn, and Twitter thrive on visual content.

Best Practices for Social Media

Platform	Best Infographic Style	Posting Tips
Instagram	Short, eye-catching, and colorful	Use carousel posts for multi-part infographics
Pinterest	Long-form, detailed graphics	Add keyword-rich descriptions and hashtags
LinkedIn	Professional and data-driven	Share with an engaging caption or industry insight
Twitter/X	Simple, bold graphics with minimal text	Pair with a short, engaging tweet

How to Maximize Engagement

1. Customize for each platform: Resize the infographic to fit the platform’s preferred dimensions.
2. Include a call-to-action: Encourage users to share, comment, or visit your website.
3. Use relevant hashtags: This increases visibility and reach.
4. Post at peak times: Look at analytics to see when your audience is most active.

Collaborating with Influencers and Industry Leaders

If you want to get more eyes on your infographics, working with influencers and industry experts can help. Their audience trusts them, so when they share your content, it can boost credibility and reach.

Ways to Collaborate

• Ask influencers to share your infographic: If it’s relevant to their audience, they may post it on their social media or blog.
• Offer exclusive infographics: Give influencers early access to unique graphics they can use in their own content.
• Co-create infographics: Work with an expert in your industry to design an infographic that benefits both of your audiences.
• Use guest blogging: When writing a guest post for a high-authority site, include an infographic to make your content more valuable.

How to Approach Influencers

1. Find the right fit: Look for influencers who align with your niche and values.
2. Personalize your outreach: Don’t send generic messages. Explain why your infographic would be valuable to their audience.
3. Provide something in return: Offer to promote their content, provide backlinks, or create exclusive graphics for them.
4. Follow-up: If they don’t respond right away, send a polite follow-up message.

Common Mistakes to Avoid

Image: A side-by-side comparison of a cluttered, unreadable infographic versus a clean, well-structured one, with checkmarks and warning signs.

Creating infographics for link building is a great strategy. Still, I’ve seen many people make mistakes that hurt their chances of getting high-quality backlinks. 

Let’s review some of the most common mistakes and how to avoid them.

1. Overloading Infographics with Information

One of the biggest mistakes I see is cramming too much information into an infographic. Including every little detail is tempting; it often ends up looking cluttered and hard to read.

Think of an infographic like a highlight reel. It should focus on “key takeaways,” not an entire textbook’s worth of information. If I encounter an overwhelming infographic, I will likely scroll past it instead of sharing it.

How to fix it:

• Stick to one main topic and break it down into 3-5 key points.
• Use simple visuals and short text to make it digestible.
• If you have extra details, add them to the article that goes with the infographic.

2. Neglecting Mobile Optimization

Many people create infographics without considering how they will look on a phone. The problem? If the text is too small or the layout doesn’t adjust to smaller screens properly, people quickly lose interest in engaging with it.

Why this matters:

• More than 62.69% of web traffic comes from mobile devices.
• If an infographic is unreadable on mobile, people won’t likely share it with other mobile users.

How to fix it:

• Test the infographic on different screen sizes before publishing.
• Use large fonts and simple layouts.
• Avoid tiny text blocks—make sure everything is clear at a glance.

3. Lack of a Clear Call-to-Action

A great infographic grabs attention, but what happens next? If there’s no call-to-action (CTA), people won’t know what to do with it. 

Here’s what I mean:

Without a CTA	With a CTA
Just a nice-looking image with stats	“Want more insights? Read the full article!”
No link or direction for further action	“Share this infographic with your network!”

If I create an infographic and expect backlinks, I must guide people on the next steps. Otherwise, I’m leaving potential links on the table.

How to fix it:

Add a CTA like:

• “Embed this infographic on your site” with an embed code.
• “Read more” with a link to a related blog post.
• “Share this with your audience” to encourage social shares.

4. Using Poor Design and Low-Quality Graphics

Even if the content is excellent, an infographic with blurry images, clashing colors, or an outdated design won’t get shared. Visuals matter!

How to fix it:

• Use a clean, professional design with a consistent color scheme.
• Keep spacing and alignment balanced—cluttered layouts turn people away.
• Use high-resolution images and readable fonts.

5. Forgetting to Brand the Infographic

An infographic without branding is a missed opportunity. You won’t get the backlinks or recognition if you share your content without a logo, website, or credit.

How to fix it:

• Add your brand logo and website URL at the bottom.
• Include social media handles so people can tag you.
• Use consistent brand colors and fonts.

6. Not Promoting the Infographic Properly

Even the best infographics won’t get links if no one sees them. Many people make the mistake of publishing and hoping for the best. In this highly competitive SEO industry, that’s not enough!

How to fix it:

• Email outreach: Send it to bloggers and journalists who cover similar topics.
• Pinterest & Social Media: Share it where visuals perform well.
• Guest blogging: Use the infographic in guest posts to build links.
• Embed it in related content: Include it in blog posts, newsletters, and resource pages.

7. Making It Too Promotional

Now, the polar opposite of #6—excessive promotion. People want helpful and interesting infographics—not an ad disguised as content. If the infographic is too promotional, websites would likely be discouraged from linking to it.

How to fix it:

• Provide valuable, research-backed insights instead of pushing a product.
• If you include your brand, do it subtly (use a small logo and mention it in the footer).
• Make it useful first and promotional second.

Tools and Resources for Infographic Link Building

Creating and promoting infographics takes the right tools. From design to data collection to outreach, here are some of the best resources I use to make the process smoother and more effective.

Design Tools

If an infographic doesn’t look appealing or aesthetic, no one will be enticed to share it. That’s why using the right design tools is so important.

Tool	Best For	Pricing
Adobe Illustrator	Professional, custom designs	Paid
Canva	Easy drag-and-drop templates	Free & Paid
Piktochart	Simple infographic templates	Free & Paid
Visme	Interactive and animated infographics	Free & Paid

What I recommend: If you’re just starting out, Canva is a great option. It’s easy to use, and you don’t need design skills to create something professional. If you want more control, Adobe Illustrator is the best choice, but it requires some learning curve.

Data Sources

A value-driven infographic is based on solid data. If the information isn’t trustworthy, people won’t take it seriously (and won’t link to it).

Here are some reliable data sources:

• Statista: A massive database with stats on almost everything.
• Pew Research Center: Great for social trends and survey data.
• Google Trends: Shows what topics people are searching for.
• World Bank: Reliable global economic and financial data.
• CDC & WHO: Trusted sources for health and medical stats.

Pro Tip: Always link back to the original source when using data. It builds credibility and helps with outreach. So, it’s a twofold win!

Outreach Platforms

Once your infographic is ready, the next step is getting it in front of the right people. Manually reaching out to bloggers and journalists can take forever, so I use outreach tools to speed things up.

Tool	What It Does	Pricing
BuzzStream	Manages email outreach and follow-ups	Paid
Pitchbox	Automates influencer and blogger outreach	Paid
Hunter.io	Finds email addresses for outreach	Free & Paid
Respona	AI-powered outreach and personalization	Paid

If you’re new to outreach, BuzzStream is a great starting point because it keeps everything organized. If you need to scale up, Pitchbox is more advanced and helps automate the process.

Measuring and Analyzing Success

Creating an infographic is just the first step. To know if it’s actually working, I track key metrics and adjust my strategy based on the results. 

Here’s how I measure success:

Key Metrics to Track

To see if my infographic is getting traction, I focus on three main metrics:

Metric	What It Tells Me
Backlink Count	How many sites are linking to my infographic
Referral Traffic	How many visitors are coming from those links
Social Shares	How often people share my infographic on social media

If my infographic is getting backlinks and traffic, I know it’s performing well. If not, it’s time to tweak my approach.

Using Analytics Tools

I use different tools to track my infographic’s performance:

• Google Analytics: Shows how much traffic my infographic is bringing in.
• Ahrefs / Moz: Tracks backlinks and where they’re coming from.
• BuzzSumo: Checks how often my infographic is shared on social media.

These tools help me understand what’s working and where I need to improve.

Adjusting Strategies Based on Data

If my infographic isn’t getting enough links or traffic, I don’t just sit back—I make changes! Have that proactive mindset to push through or sustain that momentum your infographic campaign needs to succeed. 

Low backlinks? I reach out to more bloggers and sites.

Weak referral traffic? I update the infographic’s CTA to encourage clicks.

Few social shares? I tweak the design or headline to make it more shareable.

Tracking results isn’t just about numbers—it’s about learning what works and improving along the way. By analyzing my data, I can make better infographics that actually bring in results.

Final Thoughts

Infographic link building is a powerful strategy that combines visual storytelling, SEO benefits, and audience engagement. A well-designed infographic not only simplifies complex information but also attracts backlinks, boosts website traffic, and strengthens brand authority.

By following the steps outlined in this guide—choosing the right infographic type, using reliable data sources, designing with clarity, and promoting effectively—you can create content that people want to share and link to.

Success doesn’t happen overnight, though. It’s important to track performance, adjust your strategy based on data, and continuously improve your approach. The key is to focus on quality—both in design and content—so that your infographics stand out in a crowded digital space.

Now, it’s time to take action. Start planning your next infographic, apply what you’ve learned, and watch how it helps you build stronger backlinks and better SEO results!